Posts tagged booth staff
How to Keep Your Booth Team Engaged During Trade Shows

Your sales and marketing department exists for one reason: to find prospects, qualify them into leads, and move those leads through a sales process into a closed sale.  

If they’re performing at their highest and best purpose, that’s where they’re focusing all their attention.  

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How to Get Better Trade Show Leads When "Excellent Customer Service"​ Is Your Competitive Advantage.

Every exhibitor tells their prospects they have the best customer service in the industry.

Every exhibitor tells their clients that they take better care of them than anyone else.

Everyone knows this.

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Three Ways Your Trade Show Booth is "Leaking" Leads

 I just read a brilliant three page article by an outstanding "millionaire marketing mind" about trade show exhibiting. This guy is a true “outlier” and a notoriously reclusive individual, so it's unlikely you’ve experienced his thinking first-hand. Still, you can absolutely benefit from what he had to say.

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Three Critical Principles for Generating More Booth Traffic

Three Principles To Get More Qualified Trade Show Traffic

Most trade show booth traffic is passive traffic. Some people will recognize the company name and already know that they want what the company has to offer. Others will recognize the equipment on display and decide they want to learn more.

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How to Host a “Free” Event in Your Trade Show Booth

Since hospitality events are such powerful tools for connecting with your clients and engaging new prospects, it’s amazing how few companies host them. Bringing hundreds (or even thousands) of potential prospects to an event, feeding them, offering them drinks, and entertaining them them takes a lot of money, but the potential return on investment is incredible.

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Are You Exhibiting or Prospecting?

A lot of people are genuinely “exhibiting.”

They have a product, and it’s on display.

Look at it. See it’s brilliant innovation. See what our company has done to advance the industry’s technology a light year ahead. The future is here: look at it.

And when you’ve seen enough of the future, you may continue on to the rest of the trade show.

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