Five Reasons to Diversify Your Booth Uniform

Please Obey The Memo: Everyone wears the blue shirt on Thursday, the red on Friday, and the neon yellow on Saturday.

Mike DusebergJuly 22, 2019trade show strategy, trade show traffic, attracting trade show leads, stopping trade show aisle traffic, converting trade show leads, collecting trade show leads, booth staff, booth traffic

You Probably Don't Know Who Is Ignoring Your Booth... And You'll Be Surprised Who Is

Sales and marketing directors know that you don’t close a sale on the trade show floor. “We’re just here to fly the flag,” they say. Expectations are low, and the sales team doesn’t care if the booth is full of customers because “the attendees already know us” and “they’ll stop if they need us.”

Mike DusebergJuly 10, 2019trade show strategy, trade show traffic, attracting trade show leads, booth traffic, prospecting, marketing efficiency, experiential marketing

Attracting Consulting Engineers to Your Trade Show Booth

They are the ultimate referral client: recommending your equipment from the beginning of dozens of projects each year, and continuing to do so over a lifetime.