Please Obey The Memo: Everyone wears the blue shirt on Thursday, the red on Friday, and the neon yellow on Saturday.Read More
They are the ultimate referral client: recommending your equipment from the beginning of dozens of projects each year, and continuing to do so over a lifetime.Read More
Your sales and marketing department exists for one reason: to find prospects, qualify them into leads, and move those leads through a sales process into a closed sale.
If they’re performing at their highest and best purpose, that’s where they’re focusing all their attention.Read More
These qualified prospects get their questions answered, a nice gift for visiting, and priority follow up after the show.Read More
According to trade show experts, you have four seconds to capture the attention of a trade show prospect and draw them into your booth.Read More
Not only has the show gathered all of your ideal prospects in one place, they have also gathered all of your competitors.Read More
If you don’t capture the audience’s attention, nothing else can happen in your booth.Read More
Every exhibitor tells their prospects they have the best customer service in the industry.
Every exhibitor tells their clients that they take better care of them than anyone else.
Everyone knows this.Read More
How to do you turn all that attention into qualified leads and sales?Read More
I just read a brilliant three page article by an outstanding "millionaire marketing mind" about trade show exhibiting. This guy is a true “outlier” and a notoriously reclusive individual, so it's unlikely you’ve experienced his thinking first-hand. Still, you can absolutely benefit from what he had to say.Read More
Three Principles To Get More Qualified Trade Show Traffic
Most trade show booth traffic is passive traffic. Some people will recognize the company name and already know that they want what the company has to offer. Others will recognize the equipment on display and decide they want to learn more.Read More
Since hospitality events are such powerful tools for connecting with your clients and engaging new prospects, it’s amazing how few companies host them. Bringing hundreds (or even thousands) of potential prospects to an event, feeding them, offering them drinks, and entertaining them them takes a lot of money, but the potential return on investment is incredible.Read More
A lot of people are genuinely “exhibiting.”
They have a product, and it’s on display.
Look at it. See it’s brilliant innovation. See what our company has done to advance the industry’s technology a light year ahead. The future is here: look at it.
And when you’ve seen enough of the future, you may continue on to the rest of the trade show.Read More