Eight Ways to Convert More Trade Show Leads

Trade show exhibitors regularly report two thoughts on trade shows: they know trade shows provide a great opportunity to generate good sales leads, and they know that an in-person experience should provide the best opportunity to connect with those leads.  

But how do you transform a show full of attendees into a flood of sales leads?

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How to Keep Your Booth Team Engaged During Trade Shows

Your sales and marketing department exists for one reason: to find prospects, qualify them into leads, and move those leads through a sales process into a closed sale.  

If they’re performing at their highest and best purpose, that’s where they’re focusing all their attention.  

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How to Get Better Trade Show Leads When "Excellent Customer Service"​ Is Your Competitive Advantage.

Every exhibitor tells their prospects they have the best customer service in the industry.

Every exhibitor tells their clients that they take better care of them than anyone else.

Everyone knows this.

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Three Ways Your Trade Show Booth is "Leaking" Leads

 I just read a brilliant three page article by an outstanding "millionaire marketing mind" about trade show exhibiting. This guy is a true “outlier” and a notoriously reclusive individual, so it's unlikely you’ve experienced his thinking first-hand. Still, you can absolutely benefit from what he had to say.

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Kaman is King at FWRC 2018

Kaman Industrial Technologies Collected 300% More Leads Than the Previous Two Years Combined!

In one of the best implementations of the TradeShowFunnel System yet, Kaman:

  • Attracted large crowds to their booth at FWRC,

  • Conveyed a simple but important message to the attendees,

  • And got qualfied prospects to leave their business card at the booth!

Better yet, each prospect was looking forward to a follow up call!

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Mike Duseberg
Three Unexpected Secrets About Your Ideal Trade Show Prospects

Accidentally Violating The First Rule of Trade Show Prospecting

Before elevator pitches, badge scanners, giveaways, or product demonstrations, there’s one unbreakable rule of trade show marketing:

Get people to stop at the booth.

Until someone stops at the booth, nothing else can happen. All the other prospecting steps depend on the exhibit’s ability to stop attendees.

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Mike Duseberg