Posts tagged prospecting
You Probably Don't Know Who Is Ignoring Your Booth... And You'll Be Surprised Who Is

Sales and marketing directors know that you don’t close a sale on the trade show floor. “We’re just here to fly the flag,” they say. Expectations are low, and the sales team doesn’t care if the booth is full of customers because “the attendees already know us” and “they’ll stop if they need us.”

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Eight Ways to Convert More Trade Show Leads

Trade show exhibitors regularly report two thoughts on trade shows: they know trade shows provide a great opportunity to generate good sales leads, and they know that an in-person experience should provide the best opportunity to connect with those leads.  

But how do you transform a show full of attendees into a flood of sales leads?

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