Sales and marketing directors know that you don’t close a sale on the trade show floor. “We’re just here to fly the flag,” they say. Expectations are low, and the sales team doesn’t care if the booth is full of customers because “the attendees already know us” and “they’ll stop if they need us.”Read More
Professional sales people know that people don't like to be stopped; they really don't like to be pitched; and they absolutely hate spam emails and unsolicited phone calls. They would much rather “attract” a prospect than “pursue.”Read More
Trade show exhibitors regularly report two thoughts on trade shows: they know trade shows provide a great opportunity to generate good sales leads, and they know that an in-person experience should provide the best opportunity to connect with those leads.
But how do you transform a show full of attendees into a flood of sales leads?Read More