Kaman is King at FWRC 2018
Three Unexpected Secrets About Your Ideal Trade Show Prospects
Kaman Industrial Technologies Collected 300% More Leads Than the Previous Two Years Combined!
In one of the best implementations of the TradeShowFunnel System yet, Kaman:
Attracted large crowds to their booth at FWRC,
Conveyed a simple but important message to the attendees,
And got qualfied prospects to leave their business card at the booth!
Better yet, each prospect was looking forward to a follow up call!
Three Critical Principles for Generating More Booth Traffic
Accidentally Violating The First Rule of Trade Show Prospecting
Before elevator pitches, badge scanners, giveaways, or product demonstrations, there’s one unbreakable rule of trade show marketing:
Get people to stop at the booth.
Until someone stops at the booth, nothing else can happen. All the other prospecting steps depend on the exhibit’s ability to stop attendees.
How to Host a “Free” Event in Your Trade Show Booth
Three Principles To Get More Qualified Trade Show Traffic
Most trade show booth traffic is passive traffic. Some people will recognize the company name and already know that they want what the company has to offer. Others will recognize the equipment on display and decide they want to learn more.
Are You Exhibiting or Prospecting?
Since hospitality events are such powerful tools for connecting with your clients and engaging new prospects, it’s amazing how few companies host them. Bringing hundreds (or even thousands) of potential prospects to an event, feeding them, offering them drinks, and entertaining them them takes a lot of money, but the potential return on investment is incredible.
A lot of people are genuinely “exhibiting.”
They have a product, and it’s on display.
Look at it. See it’s brilliant innovation. See what our company has done to advance the industry’s technology a light year ahead. The future is here: look at it.
And when you’ve seen enough of the future, you may continue on to the rest of the trade show.