Sales and marketing directors know that you don’t close a sale on the trade show floor. “We’re just here to fly the flag,” they say. Expectations are low, and the sales team doesn’t care if the booth is full of customers because “the attendees already know us” and “they’ll stop if they need us.”
Read MoreI just read a brilliant three page article by an outstanding "millionaire marketing mind" about trade show exhibiting. This guy is a true “outlier” and a notoriously reclusive individual, so it's unlikely you’ve experienced his thinking first-hand. Still, you can absolutely benefit from what he had to say.
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