Please Obey The Memo: Everyone wears the blue shirt on Thursday, the red on Friday, and the neon yellow on Saturday.Read More
Sales and marketing directors know that you don’t close a sale on the trade show floor. “We’re just here to fly the flag,” they say. Expectations are low, and the sales team doesn’t care if the booth is full of customers because “the attendees already know us” and “they’ll stop if they need us.”Read More
They are the ultimate referral client: recommending your equipment from the beginning of dozens of projects each year, and continuing to do so over a lifetime.Read More
Attendees will feel more comfortable in your booth, and be more open and honest about their needs and questions, too. With a real connection established, attendees will be willing to schedule follow up calls, and actually look forward to future communications from your representatives.Read More
Professional sales people know that people don't like to be stopped; they really don't like to be pitched; and they absolutely hate spam emails and unsolicited phone calls. They would much rather “attract” a prospect than “pursue.”Read More
Trade show exhibitors regularly report two thoughts on trade shows: they know trade shows provide a great opportunity to generate good sales leads, and they know that an in-person experience should provide the best opportunity to connect with those leads.
But how do you transform a show full of attendees into a flood of sales leads?Read More
Your sales and marketing department exists for one reason: to find prospects, qualify them into leads, and move those leads through a sales process into a closed sale.
If they’re performing at their highest and best purpose, that’s where they’re focusing all their attention.Read More
These qualified prospects get their questions answered, a nice gift for visiting, and priority follow up after the show.Read More
According to trade show experts, you have four seconds to capture the attention of a trade show prospect and draw them into your booth.Read More
Not only has the show gathered all of your ideal prospects in one place, they have also gathered all of your competitors.Read More
If you don’t capture the audience’s attention, nothing else can happen in your booth.Read More
Every exhibitor tells their prospects they have the best customer service in the industry.
Every exhibitor tells their clients that they take better care of them than anyone else.
Everyone knows this.Read More
How to do you turn all that attention into qualified leads and sales?Read More
I just read a brilliant three page article by an outstanding "millionaire marketing mind" about trade show exhibiting. This guy is a true “outlier” and a notoriously reclusive individual, so it's unlikely you’ve experienced his thinking first-hand. Still, you can absolutely benefit from what he had to say.Read More