What is the Trade Show Funnel?

Are you tired of spending tens of thousands of dollars on your trade show booth, only to watch hundreds of people walk by your booth without learning about your company?

You’re not alone.  In fact, Mike Duseberg spent ten years of research, trial and error, and creativity to develop a reliable way to focus more attention on your trade show booth, identify your ideal prospects, and collect their contact information.

There are three “holes” in most trade show strategies that allow ideal prospects to “leak out”:

1.  Prospects don’t stop at your booth, so they never connect with your company.

2.  Prospects don’t hear a consistent message about why they should work with your company.

3.  Prospect’s contact information is not collected.

The Trade Show Funnel “plugs” these holes with a repeatable system that ensures your ideal prospects visit your booth and leave their contact information.


Here’s how it works:

Step 1. Build a Crowd:  With incredible magic and mind-blowing mentalism, Mike Duseberg builds a huge crowd of people at your booth.  The excitement and activity make your booth stand out, which attracts even more people. 

More importantly, Mike is focusing their attention on your booth and preparing them to learn about your company.


Step 2.  Broadcast Your Message:  Mike is an expert at working your company name and business message into his performance.  As the crowd watches him perform, they learn who your company is and the outcomes they’ll get by working with you.

Mike scripts your message so it appeals directly to your ideal prospect at the show.  They think, “Wow, I want that!” 

Step 3.  Call to Action: At the end of his show, Mike directs interested prospects through your lead collection area and into your trade show booth. 

Interested prospects will instantly qualify themselves to you by asking questions about their particular needs and applications.

Step 4. Collect the Leads:  Mike helps your team scan badges and collect cards, ensuring you don’t miss a qualified prospect. 

The prospects then enter the booth, meet with your booth staff, and learn more about your products and services.

Step 5. Follow Up:  “The Fortune is in the Follow Up.”  Mike’s magic and mentalism make your booth an unforgettable part of the trade show, so your booth stands out in your client’s mind.

More importantly, your prospects have learned what they will get by working with you.  

Now, they are looking forward to your teams’ follow up calls and emails.   


We got three times as many leads in the first half day as we got in the last two years combined! Tony Rugghia

District Manager, Kaman Industrial Technologies

WEFTEC 2016- 307 leads and business cards

PowerGen 2016 – 158 leads and 2 load banks were sold right off the floor! Christie Stewart

Marketing, ASCO Power Technologies

Every trade show is a unique opportunity to engage your ideal prospects.

Mike Duseberg listens to your trade show goals, creates a customized plan that ensures you achieve them, and delivers an outstanding experience your guests will be talking about for years to come.